Barbara Occhino is the President and Creative Director of Vertex Marketing Communications, LLC, an innovative and award-winning marketing agency founded in 1982. Office: 203.322.7770 x2. Email: [email protected]. She manages the research, branding, planning, and creative development of advertising and marketing strategies for health/medical, legal, education, retail, entertainment, government, non-profit, and corporate accounts. Fluent in Spanish, she has implemented successful bilingual campaigns targeting Latino markets.
Barbara's copywriting credits include award-winning public relations and marketing campaigns, commercials, TV pilot treatments, corporate infomercials, demo reels, and training films. She has written dozens of brochures, training manuals, direct mail campaigns, website content. She has been published in three Chicken Soup for the Soul books, had book signings at Barnes & Noble and charities, was interviewed online and on radio as a guest author, was a featured author at the Writers Read live show in Manhattan, and is widely published in magazines and print.
Barbara has conducted presentations and workshops for the CT Department of Labor, U.S. Small Business Administration, Network For Teaching Entrepreneurship, Hartford Economic Development Council, SINE Entrepreneur’s Network, Innovators Network, CT Inventors Association, Yankee Invention Exposition, Connecticut Minority Supplier Diversity Council. She has served as a judge for the Annual Clarion Advertising Awards and the New England News Association Advertising Awards. She has been a consultant/guest speaker and seminar leader for corporations, government agencies, businesses and organizations including SNET, Siemens, Pelton and Crane, General Motors/United Auto Workers, among others.
Previous to Vertex, she worked in telemarketing, marketing research, public relations, fundraising and bilingual TV programming. Barbara served as on-camera and voice-over talent for segments on NJ statewide cable television programs and coordinated statewide press conferences and promotional events for cable and network shows. Barbara graduated with honors with a Bachelor in Communications and Minor in Biological Sciences from Rutgers, The State University in New Brunswick, New Jersey.
Vertex Marketing Communications is certified the Connecticut Department of Administrative Services as a Woman-Owned, Small, Minority (Hispanic) Business Enterprise (SBE & MBE Vendor ID #0000012979). They have been awarded a four-year contract #19PSX0009 through May 31, 2024 for Media, Marketing and Public Relations services available to state agencies, political subdivisions, and not-for-profit organizations.
Barbara's copywriting credits include award-winning public relations and marketing campaigns, commercials, TV pilot treatments, corporate infomercials, demo reels, and training films. She has written dozens of brochures, training manuals, direct mail campaigns, website content. She has been published in three Chicken Soup for the Soul books, had book signings at Barnes & Noble and charities, was interviewed online and on radio as a guest author, was a featured author at the Writers Read live show in Manhattan, and is widely published in magazines and print.
Barbara has conducted presentations and workshops for the CT Department of Labor, U.S. Small Business Administration, Network For Teaching Entrepreneurship, Hartford Economic Development Council, SINE Entrepreneur’s Network, Innovators Network, CT Inventors Association, Yankee Invention Exposition, Connecticut Minority Supplier Diversity Council. She has served as a judge for the Annual Clarion Advertising Awards and the New England News Association Advertising Awards. She has been a consultant/guest speaker and seminar leader for corporations, government agencies, businesses and organizations including SNET, Siemens, Pelton and Crane, General Motors/United Auto Workers, among others.
Previous to Vertex, she worked in telemarketing, marketing research, public relations, fundraising and bilingual TV programming. Barbara served as on-camera and voice-over talent for segments on NJ statewide cable television programs and coordinated statewide press conferences and promotional events for cable and network shows. Barbara graduated with honors with a Bachelor in Communications and Minor in Biological Sciences from Rutgers, The State University in New Brunswick, New Jersey.
Vertex Marketing Communications is certified the Connecticut Department of Administrative Services as a Woman-Owned, Small, Minority (Hispanic) Business Enterprise (SBE & MBE Vendor ID #0000012979). They have been awarded a four-year contract #19PSX0009 through May 31, 2024 for Media, Marketing and Public Relations services available to state agencies, political subdivisions, and not-for-profit organizations.